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One of the most disruptive forces in business is rapidly coming into focus—namely, the application of advanced data and analytics embedded into the core of business. Incumbents struggle to compete against it; smart companies take advantage of it. The signs that an industry is ripe for advanced analytics disruption are becoming clearer. So are the disruptive patterns that commonly follow.
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Experimental design gives marketers the power to dramatically improve the performance of their digital marketing campaigns.
Advanced customer analytics can be a powerful business tool, but companies need to avoid common pitfalls before investing.
Tips for measuring and generating enthusiastic, loyal customers.
If you don’t know who (and where) your chief analytics officer is, you may already be behind the curve.
Most direct marketing is plagued by low response rates and poor ROI, largely because traditional A/B approaches have severe limitations. Experimental design can lift response rates by 3 to 8 times, boosting the top and bottom lines.
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