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Whether or not they know it, nearly everyone has had an experience that exposes just how dependent we have become on artificial intelligence (AI). It often comes in the back seat of a car.
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The signs that an industry is ripe for advanced analytics disruption are becoming clearer. So are the patterns that commonly follow.
Advanced customer analytics can be a powerful business tool, but companies need to avoid common pitfalls before investing.
Tips for measuring and generating enthusiastic, loyal customers.
If you don’t know who (and where) your chief analytics officer is, you may already be behind the curve.
Most direct marketing is plagued by low response rates and poor ROI, largely because traditional A/B approaches have severe limitations. Experimental design can lift response rates by 3 to 8 times, boosting the top and bottom lines.
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