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Since 1993, Bain & Company has surveyed executives around the world about the management tools they use and how effectively those tools have performed. The objective: to provide managers with information they need to identify and integrate tools that will improve results.
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In the coming decade, three powerful forces will transform the global economy: aging populations, automation of the service sector and growing inequality.
How can commercial insurers deliver more value to their customers, and thereby earn greater loyalty?
What matters to business customers? Subjective, even emotional concerns often play a surprisingly large role.
All CMOs have access to the same tools, but the leaders focus on the full range of conditions necessary for results.
In the world of the firm, something is changing. The prevailing paradigm that has underpinned business for the past 50 years is under review.
When marketers use the latest technologies to maximize the return on investment of a single purchase or channel, they may miss the goal of knowing who their target customers are.
Why do so many companies lose their way? When companies are just starting out, they have no problem identifying the path before them. The founders know where they’re headed, who their customers are and how they hope to succeed.
In many consumer markets, companies that once relied on developing new product features and improving customer service increasingly see competitive advantage rooted in the entire experience that’s wrapped around the product.
There is a lot to learn from companies like Amazon and Uber. But B2B business requires a different approach to digitalization.
Marketers have long wanted to get inside the heads of their customers. Getting onto the smartphones they hold in their hands may be the next best thing.
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