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Since 1993, Bain & Company has surveyed executives around the world about the management tools they use and how effectively those tools have performed. The objective: to provide managers with information they need to identify and integrate tools that will improve results.
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In the coming decade, three powerful forces will transform the global economy: aging populations, automation of the service sector and growing inequality.
To help B2B companies understand the state of pricing capabilities and how they figure into company performance, Bain & Company conducted a global survey.
How can commercial insurers deliver more value to their customers, and thereby earn greater loyalty?
Many sales teams lose track of which accounts consume most of their time and how they spend the time they do have with customers.
Bain has surveyed executive behavior and attitudes 16 times over the past 25 years, each survey a snapshot of a moment in history.
What matters to business customers? Subjective, even emotional concerns often play a surprisingly large role.
To strengthen customer relationships, marketers need to know not only which current or prospective customers to reach, but also in which moments.
All CMOs have access to the same tools, but the leaders focus on the full range of conditions necessary for results.
In the world of the firm, something is changing. The prevailing paradigm that has underpinned business for the past 50 years is under review.
When marketers use the latest technologies to maximize the return on investment of a single purchase or channel, they may miss the goal of knowing who their target customers are.
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