Strategy publications

Strategy

Labor 2030: The Collision of Demographics, Automation and Inequality

February 07, 2018 |
Bain Brief

Demographics, automation and inequality have the potential to dramatically reshape our world in the 2020s and beyond. Our analysis shows that the collision of these forces could trigger economic disruption far greater than we have experienced over the past 60 years.

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Labor 2030: The Collision of Demographics, Automation and Inequality

February 07, 2018 |
Bain Brief

Download PDF

The B2B Elements of Value
April 24, 2018 | Harvard Business Review
What matters to business customers? Subjective, even emotional concerns often play a surprisingly large role.
How CMOs Can Get—and Keep—Their Marketing Mix Right
February 07, 2018 | Bain Brief
All CMOs have access to the same tools, but the leaders focus on the full range of conditions necessary for results.
The Firm of the Future
September 22, 2017 | Bain Brief
In the world of the firm, something is changing. The prevailing paradigm that has underpinned business for the past 50 years is under review.
Customer Lifetime Value: A Better Compass to Guide Your Marketing Automation
August 29, 2017 | Bain Brief
When marketers use the latest technologies to maximize the return on investment of a single purchase or channel, they may miss the goal of knowing who their target customers are.
Killing Complexity Before Complexity Kills Growth
June 23, 2017 | Strategy | Bain Brief
Why do so many companies lose their way? When companies are just starting out, they have no problem identifying the path before them. The founders know where they’re headed, who their customers are and how they hope to succeed.
Running the Business through Your Customer's Eyes
February 16, 2017 | Bain Brief
In many consumer markets, companies that once relied on developing new product features and improving customer service increasingly see competitive advantage rooted in the entire experience that’s wrapped around the product.
Digital Strategy for a B2B World
February 16, 2017 | Bain Brief
There is a lot to learn from companies like Amazon and Uber. But B2B business requires a different approach to digitalization.
Mobile Marketing: Don't Miss the Moment
January 12, 2017 | Bain Brief
Marketers have long wanted to get inside the heads of their customers. Getting onto the smartphones they hold in their hands may be the next best thing.
Achieving Breakthrough Results in Sustainability
January 12, 2017 | Strategy | Bain Brief
Convinced that companies should play a positive role in environmental stewardship, many CEOs declare sustainability a top priority, launch a transformation program, hire a chief sustainability ofﬁcer, and commit millions of dollars to the effort.
Regulation in the capital markets business
November 23, 2016 | Bain infographic
Return on equity has fallen dramatically in a number of product groups in response to tighter regulation. Five strategic steps for banks to counter the decline.